Hip Hop, Rap, Underground, Indie, Folk | Play It Cool Records | Midwest | Grand Island, Nebraska

Play It Cool Records is a 100% independent, DIY record label located in central Nebraska. We specialize in underground hip-hop, singer-songwriters, and world percussion. Play It Cool’s headquarters moved from Kearney to Grand Island in 2011 and has remained there ever since. We feel like we have strong ties to both cities.

We do most of our mixing in-house and hire people we trust and respect to handle the rest. We also do a lot of our album art in-house, but we also work with other visual artists and designers as well. As of today, Beatmaker Bill is the head project manager; helping our artists put everything together and keep it together from conception to completion.